28 Jun

Working in computer animation, It’s hard to know exactly how many hours we spend in front of the screens on our desks, but with the occasional evening or weekend shift, it easily gets into thousands of hours every year.  Scrutinising detail in product animations, finessing timing on motion graphics projects, we spend an inordinate amount […]

Advice for anyone looking at animation courses 05 Dec

I got an email today from someone asking if university was the only route into the animation industry.  We get these every now and then and reply whenever we can, usually with the same advice. As the deadline for applying for university courses is coming up, I thought I’d repackage the email and post it […]

Secret Service 04 Aug

This is going to be quite a short post, mostly because we can’t tell you about anything we’ve done under our white label animation service. What I can tell you is that we’ve delivered white labelled animation and motion graphics work that’s ended up in the hands of some huge, huge names that I can’t […]

Get your animation watched more 11 May

Welcome to Part 2 of our series on how to get your video or animation watched more. If you haven’t already read it, click anywhere on this text to read Part 1 which talks about the most effective place on your webpage to embed your content. So, the tip for Part 2 is……. keep it […]

06 Apr

If the best tips are the easiest to implement then this one is great. We are intent on our clients getting as much mileage as they can from the content we create so design our work to be as versatile and as watchable as possible.  But no matter how good your content is, you can’t […]

Tracking Marker 18 Feb

First off, let me explain the title picture!  It’s a genuine tracking marker available for use from openclipart.org and according to the creator ‘may look a little excessive/silly’.  I’d agree with that statement but hope that it caught your eye and made you wonder what you were looking at.  If so, it did it’s job […]

Sound design for animation 27 Oct

When it comes to effects work, the job has only been done right if the viewer doesn’t notice you’ve done anything at all, and that includes the often overlooked world of sound design. Everything has to fit just right so you truly believe that a certain object on screen is making that sound. If the […]