K-Town Shopper – Keighley Creative

From the start, this was a passion project for Bill, who’d grown up in K-Town. This was a fun, nostalgic event, and gave him chance to reminisce over products he’d grown up with. It was also a great opportunity to do more with 3D projection mapping, which by nature has to be location-specific. So Bill pitched that concept, and Keighley Creative loved it!

Projection mapping involves projecting images onto 3D surfaces, rather than a flat screen. That could be the side of a building, or furniture in a room, or even live performers.

In this case, the team designed and built a 3.5m x 2.5m that surrounded the central projection screen. At different times, that frame could be a star field, a video game world, or the entrance to Castle Greyskull.

3D Projection Mapping Video Art Installation

  • Keighley Creative
  • Public Arts Organisation
  • keighleycreative.org

  • Visual Design, Research, Scriptwriting, Character Animation, Voiceover and Audio

What you see here are the videos projected onto the central screen: Toys Of the 70s, 80s, 90s and 00s. As with other venue/event work, the live audience got so much more than a conventional flat, rectangular video.

We wanted to strike a chord with everyone who grew up in those four decades — and those who shopped for them. With that in mind, we broke the timeframe down into four separate decades, each with their own video. Doing that meant we could use different, audiovisual styles to fit the 1970s, 1980s, 1990s and 2000s.

As a result, with the 3D projection mapping elements supporting the editorial, that meant creating four pairs of synchronised animations. Altogether, that came to over ten minutes of original multi-channel, critically photo-realistic 2D and 3D animated content. Without that photorealism and accuracy, though, the images wouldn’t feel authentic to the people who grew up loving these toys.

The research was interesting and fun, and provided its own nostalgic journey. The intense production schedule was a real team effort that saw fantastic results. Keighley Creative were blown away.

Bill Beaumont, Project Lead / Distant Future

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