A long time ago (September 2013) in a studio far, far away (Shipley, West Yorkshire), we decided to take a break from the usual day-to-day client work and set our first ever, Creative Challenge.
One person opened their head and heart and came up with a brief, revealed the brief to the team, and we each had three and a half hours to make something based on that brief. It didn’t have to be animation, it could be a picture, a poem, a song, literally anything that stretched their creative mind and muscles and could be completed in the allotted time.
Briefs included, ‘Super Powers’, ‘Ouch’, ‘Lemons’, ‘Light’, ‘Moving Parts’ and ‘Something Spikey’.
Tension was palpable. Adrenalin was rushing. Ideas were amazing. Delivery was sometimes brilliant…. sometimes not so much. That was OK though, you’re allowed to fail in a Creative Challenge. It was about trying something new, pushing yourself to embrace something you might not get to explore in normal client work.
After almost 4 years since the last one, we decided it was time for a resurrection.
The brief was ‘When it all goes quiet’ and instead of just half a day, we allowed a full day, hoping this would let people come up with something a bit more meaningful than some of the curious and sometimes dubious content we came up with before!
Here’s what each of us came up with: