PULSAR® constantly develop and evolve the way they produce and supply their products, innovating everything they do to become a more sustainable and environmentally friendly business. Quite rightly, they wanted to shout about it and also quite rightly, they decided that animation was going to be more engaging and creative than a live-action alternative.
We came to Distant Future as we were after a fun, engaging animation video to explain what we, as a company, have been doing to become a more environmentally friendly business from top to bottom – and they smashed it out of the park! Everyone we’ve shown so far, from internal colleagues to our wider customer base absolutely love it, and we couldn’t be happier with the outcome.
– Harry Chafer / Marketing & Digital Media
They called our animation studio and gave us a list of six things they’ve done to improve their green credentials and four more things they were going to do telling us they wanted something a bit more fun than some of the standard, dry, corporate motion graphics that they’d seen elsewhere.
We wrote a rhyming script, and the characters we suggested they looked through and picked. Then once that was done it was on with the fun, colours and motion, a warehouse and ocean! All of these things we had to create and in the end it all turned out great.
Okay enough with the rhyming!
To help give the animation a different kind of look, we worked with a freelance graphic designer to develop the visual style, and to add some extra smoothness to the characters, we played with some new tools in After Effects.
The whole thing came together really well and has given PULSAR® a new piece of marketing collateral that they’ve used in social media posts, internal communications, marketing emails and as a main feature on the homepage of their website.